Hannah Florman Fine: Mining Moments of Distinction
SCOPE
Premium positioning isn't about location or legacy. It's about creating an experience that matches your expertise and attracts clients who value what you offer.
When Boston jeweler Hannah Florman sought to recreate the New York City concierge shopping experience locally, we helped position The Brownstone as the premium destination for discerning clients, competing with established luxury markets while fostering authentic local engagement.
APPROACH
Our integrated approach included strategic brand positioning and counsel, email marketing that consistently beats industry benchmarks, content strategy focused on education and expertise, and curated influencer partnerships and experiential events.
RESULTS
We achieved results that matter:
Email open rates of 55% to 58% (175% above retail average)
259 average clicks per email
422% increase in Instagram reach (217,000 accounts)
Successfully architected cross-channel styling residency with premier partners
But here's what really moved the needle: We didn't just grow numbers — we attracted the right audience. Clients who previously traveled to New York for luxury jewelry now have a trusted local destination to create the timeless pieces they’ll covet forever.
Natalie and In Good Company PR have been completely invaluable in the growth of my business. Her knowledge and connections in the wedding industry, along with her true dedication to her clients, has made our partnership not only fruitful but enjoyable. They’ve gone above the standard role of a PR firm to assure my success and growth.
- Hannah Florman, Hannah Florman Fine Jewelry