The Essential PR & Marketing
Field Guide
A self-guided course designed for creative brands in the wedding, events and hospitality industry looking to propel their business to new heights with a proven PR and marketing strategy.
What would it feel like to consistently attract clients who value your craft and offer you creative freedom?
Perhaps you’re feeling stagnant without a fresh perspective. Or you’re concerned about an increasingly saturated market. The Essential PR & Marketing Field Guide will give you the skills to be the CEO and the CMO of your business. You’ll gain the same knowledge that leading brands have used to dominate the market, plus modern tactics that will help you gain distinction.
Video Modules
Consider The Field Guide an intensive level education in PR and marketing with event industry relevance. The days of second guessing every marketing move are over. With The Field Guide, you’ll have the tools to strengthen brand awareness, clarify your market position and connect with clients who appreciate and are willing to invest in your craft, wholeheartedly.
The curriculum includes: Media relations best practices and editor interviews, brand positioning and development, social media and content marketing strategies, editor interviews, a performance advertising guide and more.
Detailed Guides & Worksheets
With thoughtful, consistent execution comes measurable change. Our digestible worksheets dive deeper into the strategy we discuss in each module. Want to know how to pitch an editor? You’ll have a real-life example to inspire your own media outreach. Ready to jumpstart your paid ads strategy? Our guide will help you develop your first compelling campaign. Overwhelmed by the thought of social media planning? We’ll create months worth of content in just one sitting. And so much more.
All Access Pass
Are you concerned you may not have the time to learn and execute these principles right away? Don’t worry. You (and your team) are welcome to revisit the material inside anytime - you have access for the lifetime of the program.
The Essential PR & Marketing Field Guide is designed to be a shared rubric for success amongst the players on your team. Typical online courses require you to purchase additional seats for associates. Not here. Instead, we hope this course becomes part of the fiber of your brand.
Meet your instructor
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Meet your instructor ✳
Hello! I’m Natalie Denyse, the owner and founder of In Good Company Public Relations, a boutique public relations firm serving distinguished creative brands in the wedding, events and hospitality industry. We have the distinct honor to represent industry leaders who are disrupting the world of celebrations.
Our clients have graced the pages of wedding and lifestyle outlets like VOGUE, Martha Stewart Weddings, New York Weddings, Domino and InStyle as well as mainstream business media including The New York Times, CNBC, Forbes, Inc., and Entrepreneur amongst others.
I understand (and admire) the tireless contributions of so many to produce a spectacular event or run a hospitable service-minded company. I appreciate the emotional side of your work and the delicate balance between promoting what makes you unique and not diluting your craft.
The Essential PR & Marketing Field Guide will give you the tools to be the CEO and the CMO of your business. You’ll gain some of the same knowledge that industry leaders have used to propel their businesses, plus modern tactics that will help you gain distinction. The Field Guide will unlock new potential for creative business owners who serve the celebrations industry, with the knowledge from In Good Company PR's Founder, Natalie Denyse.
Take your wedding, events or hospitality brand to new heights with a proven PR and marketing strategy. The Silver Tier is your all access pass to The Essential PR & Marketing Field Guide course.
As a Gold Tier member, you will receive access to everything in the Silver Tier, as well as support from our mentors at In Good Company PR during a private 60 minute strategy session, tailored to your specific needs (a total combined value at $2,095). After purchasing, you'll receive a personal email from Natalie with a private link to book your Strategy Session after completing the coursework.
"The Field Guide was essential for us to learn how to craft specific and relevant media pitches, and encouraged us to broaden our horizons on a national media level. The guide helped us to pin-point three very specific pitches that were unique to our brand, yet relevant for readers. While we often have many ideas to pitch, the course encouraged us to focus our efforts and showed us how to write succinct yet impactful pitches to busy editors. Since then, we have been featured nationally in BRIDES, and have become a valuable resource for these editors! We truly owe this to the course!"
Whim Events
Course FAQ
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The Essential PR & Marketing Field Guide was originally designed in 2020, and the pillars still resonate today; build a strong marketing system for your creative brand and you'll attract the kinds of high quality clients who will help your business thrive. The 2025 update has multiple new bonus worksheets that pertain exactly to the needs of today’s clients.
This course is designed to accelerate your fundamental knowledge of marketing in the high end celebrations and events market.
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We want you to be successful implementing these strategies! In each module, there will be concepts that come more naturally than others. If you expect to see results simply showing up, this course is not for you. This course was designed for driven entrepreneurs and creative professionals who understand that only consistency and thoughtful execution will yield measurable change.
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Our expertise is in the high end market. The Essential PR & Marketing Field Guide is designed with actionable recommendations that we have tested and refined through years working with industry tastemakers. Each module’s content reflects a culmination of strategies that have proven benefits for creative wedding, event and hospitality brands. They aren’t one-size-fits-all generic guides you can find somewhere on the web. This content is specifically geared towards the niche market of creative brands in the wedding, events and hospitality field.
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This course is designed to complement your off-season. Most complete the videos in a few days, and the worksheets help you apply these principles to your own business. That said, purchasing this course is just the start - measurable results come only through thoughtful execution. We recommend setting aside a few hours every week to implement these strategies or book an internal ‘marketing sprint’ for yourself and your team over the course of a weekend and treat it as an intensive workshop.
Remember, your purchase comes with access for the lifetime of the program. So you’re encouraged to revisit this content and continually refine your efforts using this blueprint to success.
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You're an industry veteran feeling stagnant without a fresh perspective.
You're a professional who has spent at least three to five years growing your business, but are struggling to differentiate your brand in a saturated market.
You are the marketing manager or owner of a private property that is struggling with market recognition - and you’re ready to enhance sales performance with forward thinking marketing tactics.
You are a wedding or events industry creative with a strong brand identity, but lack the direction to go to market confidently.
You are a driven creative entrepreneur who understands that only consistency and thoughtful execution will yield measurable change.
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This is a self-guided course, meaning you go at your own pace. When you purchase, you’ll have access to the entire curriculum.
Unlike many other online courses, we encourage you to share The Field Guide amongst your team. You may have an associate with the makings of a powerhouse marketer or you my want to use this as part of your on-boarding process.
We appreciate you not sharing outside your own company - instead, send your colleagues our way to join the community themselves! Please read and acknowledge our Terms of Use & Policies here.
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Our unique industry knowledge combined with years of corporate communications experience differentiates The Field Guide from many generalized courses available online. A course combining this depth of PR and marketing expertise with industry relevance hasn’t existed…until today.
Each concept in this curriculum builds upon the next, so you can revisit the curriculum as you become more savvy with each guiding principle.