We want you to be successful implementing these strategies! In each module, there will be concepts that come more naturally than others. If you expect to see results simply showing up, this course is not for you. This course was designed for driven entrepreneurs and creative professionals who understand that only consistency and thoughtful execution will yield measurable change.

Our expertise is in the high end market. The Essential PR & Marketing Field Guide is designed with actionable recommendations that we have tested and refined through years working with industry tastemakers. Each module’s content reflects a culmination of strategies that have proven benefits for creative wedding, event and hospitality brands. They aren’t one-size-fits-all generic guides you can find somewhere on the web. This content is specifically geared towards the niche market of creative brands in the wedding, events and hospitality field. 

This course is designed to complement your off-season. Most complete the videos in a few days, and the worksheets help you apply these principles to your own business. That said, purchasing this course is just the start - measurable results come only through thoughtful execution. We recommend setting aside a few hours every week to implement these strategies or book an internal ‘marketing sprint’ for yourself and your team over the course of a weekend and treat it as an intensive workshop.

Remember, your purchase comes with access for the lifetime of the program. So you’re encouraged to revisit this content and continually refine your efforts using this blueprint to success.

You're an industry veteran feeling stagnant without a fresh perspective.

You're a professional who has spent at least three to five years growing your business, but are struggling to differentiate your brand in a saturated market.

You are the marketing manager or owner of a private property that is struggling with market recognition - and you’re ready to enhance sales performance with forward thinking marketing tactics.

You are a wedding or events industry creative with a strong brand identity, but lack the direction to go to market confidently.

You are a driven creative entrepreneur who understands that only consistency and thoughtful execution will yield measurable change.

This is a self-guided course, meaning you go at your own pace. When you purchase, you’ll have access to the entire curriculum.

Unlike many other online courses, we encourage you to share The Field Guide amongst your team. You may have an associate with the makings of a powerhouse marketer or you my want to use this as part of your on-boarding process.

We appreciate you not sharing outside your own company - instead, send your colleagues our way to join the community themselves! Please read and acknowledge our Terms of Use & Policies here.

Our unique industry knowledge combined with years of corporate communications experience differentiates The Field Guide from many generalized courses available online. A course combining this depth of PR and marketing expertise with industry relevance hasn’t existed…until today.

Each concept in this curriculum builds upon the next, so you can revisit the curriculum as you become more savvy with each guiding principle.