Case Study: Launching Candlefish Boston

SCOPE

Traditional PR and influencer management, combined with event facilitation to launch Candlefish in Boston. By leveraging our extensive network, we connected Candlefish with the right buyers—those who appreciate artistry, high-touch personalization, and immersive retail experiences. The result? Sustained social media buzz, unmatched community engagement, and increased shop sales with long-term growth potential.

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RESULTS

• 575.3K+ followers reached through social media coverage of the VIP launch event, as well as 100+ event attendees spanning local influencers, entertaining tastemakers, and media outlets like Boston Magazine.

• 431.4K+ followers reached through social media coverage of seven curated workshops, driving sales and signature scent creations.

  A sampling:

  • NBC10 Boston Reel

  • The City Lists Reel

  • Boston Magazine Reel

  • Influencer Carousel, Influencer Reel, Influencer Reel

• Social media giveaway collaboration reaching 170.2K+ followers in partnership with local businesses.

• Surpassed our media relations goal by +233% with 15+ media placements spanning leading print and digital publications, (3) broadcast segments (including Chronicle), NBC, ABC, and CBS stations, and social media features reaching 1.12M+ followers.

• Established key connections across 11+ universities, 12+ local artists, 65+ businesses, hotels, and community groups, 3+ major local events, and 40+ individuals for curated gifting.

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