Hunt Country immersion: A private familiarization trip for Middleburg Hospitality
SCOPE
Middleburg Hospitality engaged us for a full-service partnership — inclusive of planning an immersive, dynamic familiarization trip tailored for esteemed industry tastemakers. Our team managed the event from start to finish, sourcing gifting partners, meticulously crafting the agenda, managing the guest list and transportation, collaborating with creative partners, actively participating in design meetings, and securing strategic press coverage.
Hunt Country energy, with our regional equestrian excursion partners.
RESULTS
Secured Garden & Gun media visit, resulting in a digital spread on both the event and the property itself, which will reach 1.6 million readers with a $472K median HHI and $3M median net worth.
Secured a dedicated feature in Garden & Gun Magazine from one of our media guests in attendance, in addition to inclusion in a VOGUE Magazine roundup.
Hosted nine top tastemakers in the ultra-luxury weddings and corporate events landscape, resulting in positive testimonials, successful business development, and one booked event.
“Big thanks to all who worked so hard to create such a beautiful, thoughtful, delicious, and warm couple of days in Middleburg. I am in love with the area and your beautiful properties, and cannot wait to get back.”
“It was such a wonderful weekend - truly the best FAM I've attended, down to every thoughtfully curated detail. Thank you and your team for including me; it was truly an honor!”
- Jacin FitzergaldTo give you a sense of the level of care and detail we bring to not only guest selection but also creative partner curation and overall experience design, you will find a case study in the proposal for a FAM we planned end-to-end for an esteemed hospitality group in our nation’s capital. You can view the full guest journey, storytelling approach, and content creation here, and explore the guest experience website here, which was created in collaboration with the client’s in-house team and ours.
The website is delivered to each guest ahead of arrival to introduce them to the property and experience. This is a simple illustration of the ways we always look to go above and beyond, and the thoughtfulness in execution we can bring to Domaine des Etangs.