CASE STUDYThe Maine Barns
Photo description hereScope
Our team was chosen by The Maine Barns, a collective of private properties situated in the heart of Maine, offering privacy and limitless potential for clients wanting to host a spectacular wedding celebration. We built a custom campaign digital advertising strategy leveraging both Google and Meta to drive targeted traffic and generate high-quality leads.
Approach
Our team created a highly targeted paid search campaign, both geographically and demographically. By creating content that captivated a more specific audience searching for exclusive property buyouts in New England, we were able to make a high-converting funnel of leads during the engagement inquiry season.
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- Source Name
Results
Google Ads delivered a remarkable CTR of 9.72%, a staggering 303% above the benchmark, with a CPC of $2.08—68% more cost-efficient than the benchmark.
Meta Ads outperformed expectations with a CTR of 3.46%, surpassing the benchmark by 457%, and a CPC of just $0.19, making it 94% more efficient than the benchmark.
Google Ads, which garnered a click-through-rate that was 230% greater than industry benchmarks and a cost per click that was 58% more efficient than benchmarks, while driving double-digit leads in our first month of service.