CASE STUDY
Middleberg Hospitality FAM
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Scope
Middleburg Hospitality engaged us for a full-service partnership — inclusive of planning an immersive, dynamic familiarization trip tailored for esteemed industry tastemakers. Our team managed the event from start to finish, sourcing gifting partners, meticulously crafting the agenda, managing the guest list and transportation, collaborating with creative partners, actively participating in design meetings, and securing strategic press coverage.
“Big thanks to all who worked so hard to create such a beautiful, thoughtful, delicious, and warm couple of days in Middleburg. I am in love with the area and your beautiful properties, and cannot wait to get back.”
- Laurie Arons
Results
Secured Garden & Gun media visit, resulting in a digital spread on both the event and the property itself, which will reach 1.6 million readers with a $472K median HHI and $3M median net worth.
Secured a dedicated feature in Garden & Gun Magazine from one of our media guests in attendance, in addition to inclusion in a VOGUE Magazine roundup.
Hosted nine top tastemakers in the ultra-luxury weddings and corporate events landscape, resulting in positive testimonials, successful business development, and one booked event.