CASE STUDYHannah Florman Fine: Mining Moments of Distinction
Scope
While numbers do matter, the best PR relationships extend beyond media impressions. Our own Senior Account Manager, Maddy Spellerberg, notes that finding an agency that demonstrates “buy-in of your vision.” She poses the question, “numeric results are obviously great, but does your partner really understand and champion where you want your business to grow?”
This understanding often involves qualitative work that cannot be easily quantified but informs the foundation of authentic brand storytelling. Look for agencies that ask thoughtful questions that define your brand's identity and potential—long-term goals, company culture, and brand values—not just your financial targets.
Approach
Our integrated approach included strategic brand positioning and counsel, email marketing that consistently beats industry benchmarks, content strategy focused on education and expertise, and curated influencer partnerships and experiential events.
Results
We achieved results that matter:
Email open rates of 55% to 58% (175% above retail average)
259 average clicks per email
422% increase in Instagram reach (217,000 accounts)
Successfully architected cross-channel styling residency with premier partners
But here's what really moved the needle: We didn't just grow numbers — we attracted the right audience. Clients who previously traveled to New York for luxury jewelry now have a trusted local destination.
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