CASE STUDY

Glenstone Gardens

Scope

Glenstone Gardens enlisted us for a full-service partnership to build proper buzz for their new-to-market private estate, situated outside of the nation’s capital.

Approach

As Chief Growth Officers, we positioned this estate and its umbrella of family brands as an authority in the field of luxury hospitality via strategic counsel, social media and content development, public relations, event marketing, and FAM trip facilitation.

Results

Provided lead counsel on website copy, sales collateral, sales training, and a comprehensive brand audit, inclusive of suggested image enhancements and updates to pricing.

Conceptualized, designed, and distributed a monthly email newsletter. In eight months, we added 500 aligned subscribers with a consistent 65+% open rate average and 12% CTR, far surpassing national industry averages of 21% and 1.4%, respectively.
Outpaced media goals by 400% with (15) placements across outlets such as Architectural Digest, Business Insider, and Martha Stewart, and (3) secured top-tier media visits.
Increased YTD web traffic by 300+ users, maintaining a 60%+ engagement rate.
Rapidly grew Instagram, LinkedIn, and Pinterest accounts, achieving significant follower increases and engagement within 60-90 days — such as an increase to Instagram followers of 23% and nearly 60K impressions in one month.