CASE STUDYBario Neal: A Treasure Trove for Press
Scope
In a field where media is increasingly fragmented and new media continues to emerge, it's important to not only educate our clients about the industry but also guide them through each year's evolution. Fortunately, the time we have invested in cultivating relationships with writers across the board has paid off, and we work diligently to provide excellent resources and stories when they are needed.
Mission
In our mission to position Bario Neal as trailblazers in sustainable luxury jewelry, we successfully cut through the noise in a crowded luxury market. We showcased their ethical approach to high-end jewelry by securing top-tier national media coverage.
Results
Our results from the first six months landed 17 official media placements (+183% above goal) and first-time coverage, including Vogue, CBS News, WSJ, NYT, Business Insider, and more. We positioned Bario Neal’s founders as thought leaders in sustainable luxury, crafting narratives that resonated with the consumer and industry influencers.
As featured in Vogue: “People really like that we go and search for stones for their custom pieces. We look for stones that are different and interesting, and come back to discuss their options.”Our results from the first six months landed 17 official media placements (+183% above goal) and first-time coverage, including Vogue, CBS News, WSJ, NYT, Business Insider, and more. We positioned Bario Neal’s founders as thought leaders in sustainable luxury, crafting narratives that resonated with the consumer and industry influencers.
In the Press
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