Our 5 Favorite Small Business Resources

Summertime is bringing the heat. For retail and lifestyle small businesses, you may be feeling the pressure to execute a successful Q4. As the busy event season continues and then comes to a close later this Fall, wedding pros may be considering how to maintain momentum in quieter times. To help, we've curated a short list of our favorite small business resources to help you stay focused and finish strong.

For help keeping up, subscribe to theSkimm. The perfect complement to your morning coffee, theSkimm has become one of the most popularized news aggregates on the scene. In short, the daily newsletter will give you bite-sized summaries of things happening around the world, keeping you informed (witty narrative, included). 

For when you're out of ideas, try Hubspot's blog content generator. With a few simple terms, Hubspot will generate 5 potential blog topics that can be used to inspire your next post. Easy as pie.

For a visual aid, try Canva. Create custom graphics including social media images, letterhead, client proposals, flyers, invitations (just to name a few). Upload your logo, typeface and core marketing colors to ensure every image you create remains consistent with your brand's aesthetic.

For when you're in need of a website boost, use SEO Site CheckupThe tool quickly scans your website's SEO, providing a simple 'score' based on keywords, meta tags, broken links, site speed, web search terms, and more. The program will also provide easy-to-understand tips to making website improvements.

For tracking your brand presence (and keeping your sanity), use Dasheroo. With a few simple steps, you can customize a dashboard showing essential metrics of your brand across social media, Google Analytics, email marketing and more - all in one place. A helpful tool for gaining an overall view at your marketing efforts. 

*See a long list of other industry favorites on Brand Entrepreneurs 

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In Good Company Public Relations is New England's boutique public relations and social media marketing firm, serving creative brands in the luxury wedding and events industry. We are so glad you've found us.

This blog is dedicated to each and every client that contributes collectively to In Good Company Public Relations. In this tiny corner of the Internet, we will share social media and PR tips and celebrate the creative community through things we've found and admired. 

To that end, you're invited to use this as a trustworthy resource, to help evolve your outlook and how your small business could benefit from a focused and manageable marketing strategy.

It will also be a place to celebrate the craft of our clients, share company announcements and general inspiration for a life well-lived.

Thank you for visiting - hope you return soon.