EXPERT GUIDANCE

Peak Event Services enlisted us to see through the successful launch and growth of their new brand, Reverie Social, from its inception. We ensured widespread recognition within the celebrations industry through longstanding media relationships, strategic public relations coverage, and key industry introductions. We crafted media strategies to establish a robust digital presence that resonated with the target audience and spearheaded influencer outreach and partnerships.

RESULTS

• We surpassed our media relations goal by +266%, securing (11) pieces of national media coverage in influential publications such as The Spruce and Real Simple.

• We managed the full facilitation of Reverie Social's first influencer partnership; reaching 704 non-followers and an engagement rate of 6.6% — +4% above what is considered ‘good’ engagement.

• Utilizing our deep rolodex of industry connections, we were able to make (21) personal introductions and video meetings to potential clients, surpassing our goal by +40%.

• We secured a partnership as the exclusive linen provider for Glenstone Gardens' FAM trip, which successfully got Reverie Social into the hands of 10+ influential tastemakers. 

• We secured two successful event partnerships with publisher, Bond & Grace, with a potential commercial partnership in 2024 for a custom brand linen.

• We created and facilitated an inaugural Think Tank activation, which brought together eight highly regarded wedding planners (new leads) to provide real-time feedback on Reverie Social’s potential new SKUs. This illustrated a dynamic and creative way of business development. 

• We offered continual guidance on sales strategy, social media themes, and holistic marketing as the brand continued to evolve.

• Influencer campaign with Mary Catherine Echols resulted in over 2.4K views, reaching 704 non-followers and a 6.6% engagement rate.

  • The Instagram Story campaign received over 750 views per four slides, with 94% of viewers continuing to watch the entire series.

  • There were 80 clicks to Reverie’s social media and Mary Catherine’s complementary blog feature.

• Influencer campaign with Megan Pinckney Rutherford of Shades of Pinck resulted in over 7K views, reaching 24.3K non-followers.

  • There were 176 clicks to Reverie Social’s Instagram and 49 clicks to Reverie Social’s website.