EXPERT GUIDANCE

Our partnership with Middleburg Hospitality extended beyond conventional event planning as we were entrusted to curate an immersive turnkey familiarization trip, tailored for esteemed industry tastemakers. Our objective was to offer an authentic glimpse of the Virginia Piedmont region while providing an exclusive exploration of the house of brands. We assisted in orchestrating every facet of this experience, sourcing gifting partners, meticulously crafting the agenda, managing the guest list and transportation, collaborating with creative partners and actively participating in design meetings, and securing strategic press coverage. Our holistic approach ensured a seamless and captivating journey, enabling our guests to truly immerse themselves in the essence of the region and appreciate the diverse offerings encapsulated within the collective.

RESULTS

• We hosted nine of the nation’s top tastemakers, resulting in a lasting impression for successful business development and one booked event thus far — which resulted in (2) features in Over The Moon.

• We secured a Garden & Gun onsite visit and strategic media coverage, as well as an interview with The New York Times. Even after our engagement, our introductions resulted in a Vogue placement, the culmination of 65+ emails and 14 months of dedication.

• We researched and curated eight bespoke gifting partners, all aligned with Middleburg Hospitality’s target demographic, providing cross-promotional assets for both sides to leverage.

• We managed the trip’s multimedia partners, including sourcing talent, scheduling, creation of a shot list, creative distribution, and onsite social media assistance for the Glenstone Gardens brand.

GUEST TAKEAWAYS —

• “It was such a wonderful weekend — truly the best FAM I've attended, down to every thoughtfully curated detail. Thank you and your team for including me, it was truly an honor!”

• “I can't begin to thank you all enough for the most lovely two days in Middleburg. Everything was magical, from the decadent meals and flower-filled tables to the beautiful bluebird day at Glenstone, and the lovely group to share it all with. I feel so honored to have been included and really can't thank you enough for allowing me to be a small part of the experience.”

• “Big thanks to all who worked so hard to create such a beautiful, thoughtful, delicious, and warm couple of days in Middleburg.  I am in love with the area and your beautiful properties and cannot wait to get back.”

MIDDLEBURG HOSPITALITY —

“As a multigenerational business owner with distinct brands, it was important we find a firm that would take initiative and be our trusted counsel as we continued to grow.

They’ve just finished facilitating a significant FAM trip for us and were at the helm of its success as key partners — their depth of industry knowledge and rolodex was really leveraged beyond my hyper-local relationships and proved to be massively beneficial to our goals.

One of my best business decisions I have made for the desired growth of my brands.”

– MATILDA REUTER ENGLE