EXPERT GUIDANCE

Mavinhouse Events, a contemporary event planning company dedicated to modern couples and deeply personalized experiences, was born from the dynamic duo behind award-winning planning firm, 42North. We have been strategic partners since 2016, ushering the Mavinhouse brand from infancy ideation to conception. As the brand gained momentum, we continued to serve as Chief Growth Officers assisting with a full-fledged social media program that impacted the business bottom line in measurable ways and positioned them as a resource for millennial brides.

RESULTS

Social Media: In three months, we grew their Instagram account by +12%, more than doubling comments and increasing impressions by +20%.
Original Content & Business Development: We created and produced the ‘Ask Mavinhouse’ webinar series, which resulted in (18) original webinars — and encompassed all supporting creative, management, guest relations, and attendee communications. This resulted in the firm being introduced to (5) creative vendors and utilizing the series as an informational sales tool to send prospects.
Public Relations & Media: We led proactive and reactive media relations, inclusive of real wedding submissions. In 2022, we surpassed our placement goal by +266% with (22) placements, and in 2023, we surpassed our goal by +83% with (11) placements.
Paid Advertising: In just one month, our Google Ads campaign achieved an impressive click-through rate that was +161% higher than the industry benchmark. The average cost-per-click was 37% below the industry standard, demonstrating excellent cost efficiency. Additionally, the campaign generated a strong number of leads, contributing to the client’s overall growth and success.

SOCIAL MEDIA & CONTENT DEVELOPMENT

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PUBLIC RELATIONS & MEDIA

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WEBINAR SERIES

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TESTIMONIAL

I have relied on Natalie of In Good Company PR as a trusted PR firm for five years now.

Natalie has helped myself and my business partner develop two separate wedding service businesses. Under her guidance, we have gained national recognition for both brands and culminated invaluable connections across our industry. She has led us in identifying the voice of our brand, pinpointing our core values, and assisted us as we have built teams under both companies.

Natalie's connections, instinct, and foresight for the wedding and hospitality business are unparalleled. She is truly a leader in her field. We could not say enough good things about Natalie and her team! Highly recommend.

— Britt Cole