EXPERT GUIDANCE

Lynden Lane’s partnership encompassed a multifaceted approach aimed at strengthening their brand presence as they ventured into a new industry —luxury interior design. Through strategic counsel and brand guidance, we helped rebrand their website and launch their company blog, utilizing it as a powerful platform to disseminate insightful content that showcased their expertise in both event and interior design. Our advisory role extended to refining their sales process and operations to reach a new target market. Beyond content development, our public relations strategies were instrumental in positioning Lynden Lane as trailblazers and thought leaders within the competitive landscape of luxury interiors.

RESULTS

We refined and managed copy for a website redesign and launch of their interiors vertical — reaching over 4K new users in four months.
We assisted with developing a content strategy for the company’s website and blog, as well as for several social media campaigns.
We outpaced our public relations benchmarks by over +200% with (19) placements in six months. Even after our engagement, we secured prominent features in The New York Times, as well as a five-page print spread in Better Homes & Gardens, the result of 18 months of dedication.
We pursued partnerships and business development opportunities, resulting in alignment with Venus Et Fleur, and helping refine the language and marketing strategy for their Oscar Massin rollout.
We pitched the brand for discerning industry platforms, such as The Lane, The Wed, Anti-Bride, The North, and The Expert.
We positioned the client to earn ‘Best Of’ lists for PartySlate’s Best Of Destination Planners and Over The Moon’s Best Planners.
We conducted several real wedding submissions resulting in multimedia features. For example, a full-fledged feature on Over The Moon, encompassing a digital article and slideshow, an Instagram takeover via Instagram Stories, as well as Instagram Reels and In-Feed Posts. (Seen below)