Small Business Social Media Marketing: Focusing Your Energy

 small business social media, focusing

Looking to improve your marketing strategy? You are not alone. Unfortunately, the harsh reality remains that after an entire day (and sometimes night) of tending to the immediate needs of your business, finding the time to devote to marketing seems almost impossible. In many cases, it may seem far easier to throw money at advertising space than it is to invest the little time and effort you may have left over after the daily grind. 

The good news: starting is the hardest part. In an effort to help you get the wheels in motion, there are some ways to focus your energy and maximize your efforts.

Be honest: When assessing which channels have the most potential for growth and benefit to your business, be honest. Do you really need a YouTube channel? If you can't remember the last time you updated the content on one of your social media channels, then it may be time to part ways.

*Part II: Be honest about your bandwidth. If you are having trouble finding the time to post on three social channels, it may be time to reevaluate which efforts are actually paying off. Evaluate which you have seen the most value from and focus your efforts on those.

Be selective: With the constant pressure to have every post turn into an Instagram sensation, the pressure to have a perfectly polished social media feed can seem overwhelming. However, if you take a few moments to select the channels you will actively focus on, based on which you've seen grow and engage your network the most, the sense of anxiety may start to decrease. Narrow your vision and focus your strategy.

Be committed: My advice to all small businesses who are looking to improve their presence on social media is to dedicate a set amount of time each week to building that success. A great starting point may be to commit 2 hours every week to maintaining your activity on those channels. Setting aside that time, just like you would to go to the gym or the nail salon, may help establish a workable (and realistic) marketing routine.

Coming soon: Building content on social media

Need a hand with your social media strategy? Let's get in touch