International Women's Month: The Founders Behind the Brands We Admire In Weddings + Lifestyle

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We don’t believe in luck. We believe in good fortune and really hard work. We are constantly inspired by the pursuits of many women entrepreneurs we have the opportunity to collaborate with. In honor of International Women’s Month, we are thrilled to celebrate our clients and the women behind some of the brands we admire most in weddings and lifestyle.

Alexia Brue & Melisse Gelula: Well + Good

In 2010, Alexia Brue and Melisse Gelula, founders Well + Good introduced the Nation to a new holistic approach to health and wellness. No more scouring the web on our own for the newest sustainably made and stylish athletic wear or the best mood-boosting herbal supplements. What originated as a niche publication in New York City, Well + Good quickly became the ultimate healthy lifestyle authority, trendspotting the best and most useful advice from beauty influencers, medical experts, fitness leaders, celeb nutritionists and more. As the blog gained quick attention for its thoughtfully curated content, expert guidance and refreshing perspectives, Alexia and Melisse maintained the integrity of their brand’s vision (turning down countless investor offers in the process). Today, Well+ Good has not only become a coveted resource for Millennial readers, but has contributed to the wider cultural shift towards more mindful living - cheers to that!

Yael Aflalo: Reformation

When Yael was a young model in Los Angeles, she found herself being asked questions about fast fashion’s harmful impact on the environment - an issue that had gone unaddressed for far too long. In 2009, Reformation was born from the glaring need for a fashion brand that prioritized ethical manufacturing and sustainability, without sacrificing an ounce of style. And as if we weren’t already head-over-heels for the effortless ready-to-wear line, Reformation’s bridal collection features gorgeous two-piece ensembles and floor length gowns for brides and their squad. Yael has mastered the balance between the ‘slow-fashion’ movement and ethical manufacturing with designs that are loved by cool-girls worldwide. As a leader for her the business, Yael stays close to the design process with her L.A team daily, and keeps the mission of soulful sustainability as the driving force behind each new collection. We are inspired by women who lead a purpose-driven career, and Yael is certainly at the top of that list.

Sarah Dubbeldam: Darling Magazine

Created to celebrate the art of every woman, Darling Magazine was created by Sarah Dubbeldam to feed the souls of women who share a purposeful pursuit in some aspect of their lives, and encourage readers to discover her fullest potential. At a critical junction after graduating from college, Sarah and her closest friends found themselves with so many questions of ‘what’s next?’ with few sources for authentic, honest guidance. When magazine stands were overflowing with commercial lifestyle and high-fashion publications, there weren’t many that spoke to the real woman. Darling explores the many different expressions of the modern woman: the entrepreneur, the friend, the traveler, the thinker. Starting out as an online platform, the magazine quickly picked up steam. By carving a niche in an untapped market, Sarah has created an empire built with inspiring, creative and motivated women with the support of leading influencers, #girlboss celebrities and business leaders who bring depth to each narrative. Darling wants to enable women to be the best versions they can be, and with Sarah at the helm, we can’t wait to see what they do next.

We’re fueled by the qualities these women leaders share: passion, determination, grit and enthusiasm for not only what she has created, but also how she can continue to reinvent her own self and inspire other women to do the same.

*This post was conceptualized by In Good Company's smart & talented intern, Erin Cooper.

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